The new partnership brings quality artificial insemination products from UK-based Cogent to the Pakistani livestock market.
July 27, 2016: A week of seminars and meetings held by Lucky Core Industries Limited with livestock breeders in Sargodha, Sahiwal, Khanewal and Multan commenced on Monday to exclusively launch world-leading bovine genetics for livestock breeders across Pakistan. This development follows a strategic collaboration between Lucky Core Industries Limited and Cogent Breeding Ltd, UK.
In addition to bringing mutual benefits to both companies, the partnership stands to greatly benefit the Pakistani livestock industry. Lucky Core Industries Limited is a leading Pakistani manufacturing and trading company with diverse businesses including Life Sciences, which focuses on Animal Health, Seeds and Pharmaceuticals. As the market leader in bovine genetics, innovation and selection, UK-based Cogent Breeding Ltd is the pioneer behind sexed semen technology, with more than twenty years’ experience in the field.
The synergy between the two companies will see Lucky Core Industries Limited exclusively import and distribute Cogent’s high quality bovine semen through Lucky Core Industries Limited’s extensive national distribution network. Establishment of a state-of-the-art production facility is also being assessed.
With a livestock population of approximately 76 million throughout the country, there is a distinct scarcity of quality bulls available for breeding, and locally produced semen products are in short supply. With a focus on selecting bulls that have been identified as carriers of the A2/A2 milk gene, the alliance between Lucky Core Industries Limited and Cogent will not only supply ongoing demand, but also develop and commercialise a high-quality product for the local market.
Vice President Life Sciences and Strategy, Lucky Core Industries Limited, Samie Cashmiri, said: “We are delighted to embark on this venture with Cogent Breeding Ltd, a renowned leader and pioneer in the field of artificial insemination and genetics. This project brings Lucky Core Industries Limited’s Life Sciences business closer to becoming a complete dairy farm management solutions provider. It aligns well with our Company’s current extensive portfolio of animal health products, as well as our overarching goal of Cultivating Growth.”
“This ongoing relationship with Cogent will guarantee the availability of only the best quality bovine semen to the local livestock market and has the potential to positively impact the quality of livestock across the beef and dairy segments in Pakistan; ultimately providing the end consumer with higher quality milk and beef products.”
Commenting on the collaboration, John Cochrane, Cogent’s International Sales Manager said: “We have been developing this project with our colleagues at Lucky Core Industries Limited for some time and are looking forward to launching our product. Working alongside Lucky Core Industries Limited not only leverages Cogent’s commitment to promoting the very best in bovine genetics, but our combined expertise will ensure that farmers and livestock breeders throughout Pakistan have access to innovative solutions that add profitability to their businesses.”
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